The 2012 National Championship Celebration outside Bryant-Denny Stadium. The new Digital Media Center will be housed the north endzone side of the stadium. Credit: Marvin Gentry-USA TODAY Sports

Alabama Athletics: New Digital Media Center Being Built In Bryant-Denny Stadium

We already know improvements are being made to the locker room in Bryant-Denny Stadium, of which include a waterfall that was revealed just a couple weeks ago. 

Now, according to the Tuscaloosa News, a two-floor Digital Media Center is being built into the stadium to house some of the University’s media assets. The facility will be located on the North End Zone side of the stadium, which was expanded in 2007.

According to the article, WVUA-TV and The Center for Public Television and Radio – including Alabama Public Radio – will be broadcasting from the new facility soon. Also moving will be Crimson Tide Productions, the University-owned athletics multimedia organization that runs the Jumbotrons you see every home game Saturday in Bryant-Denny Stadium.

Crimson Tide Productions hopes to be moved into the new facility by the time the 2013 football season kicks off, according to a quote in the article. The article also says WVUA-TV and the Center for Public Television and Radio hope to start broadcasting in the Digital Media Center in January.

The new facility will be connected by fiber optics, which we bring high-quality broadcasting of sports and other events on-campus. The Digital Media Center will feature studios, control rooms and offices for each medium as well as conference rooms and editing rooms. The funding for the center is coming from revenue bonds, university funds and a donation from the Crimson Tide Foundation, according to UA Spokeswoman Cathy Aberdeen.

Certainly, the facilities are quite unprecedented. This is the first time we’ve heard of a TV/Radio station broadcasting from a college football stadium. With Crimson Tide Productions added to the mix, the new Digital Media Center will be quite a collaboration of media.

In this new digital age where there are so many different ways to receive news, the Digital Media Center will provide a way for the University’s media assets to send their message in more ways than one. The facility also provides greater visibility. There is one thing that is for sure: It certainly builds Bryant-Denny Stadium’s value as not just a sports entity, but as multipurpose complex.

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