On3 has published what is defined as "confirmed" NIL valuations based on player contracts. In the top 100 football and men's basketball valuations, not all are 'confirmed.' Those that are are identified by a green checkmark. In On3's top 100 NIL deals, 59 players have On3-verified deals. Only two are Alabama football players. Alabama has no verified men's basketball deals.
The Miami Hurricanes have the most confirmed football deals, totaling $14.5 million. Miami transfer quarterback Darian Mensah is No. 1 in the top 100 with $6.5million in NIL deals. The Canes also have some high -dollar basketball deals with Somto Cyril at $4 million and Acaden Lewis at $3 million.
Evidence of priorities in Lexington: the Wildcats have two football players and three men's basketball players with confirmed deals. The largest is for Milan Momcilovic to play for Mark Pope, at an NIL cost of $6 million. Pope's roster also has guards Zoom Diallo and Alex Wilkins with $4 million and $2 million deals, respectively. For Kentucky football, Lance Heard and Kenny Minchey are at $2 million.
The Tennessee Vols have also invested heavily in men's basketball. Transfers Juke Harris, Dai Dai Ames, and Jalen Haralson have confirmed NIL deals at $4 million, $3 million, and $3 million, respectively. The top Tennessee football NIL deal is $2M for Chaz Coleman, who is no longer on the Vols' roster. Tackle David Sanders Jr. has confirmed NIL deals of $1.7 million.
Texas A&M has a $4 million point guard in PJ Haggerty and a $3 million quarterback in Marcel Reed. Texas has two basketball transfers with combined $7.5 million deals, and three football players with combined $8 million in NIL deals. LSU football has $8.5 million in NIL deals for Sam Leavitt and Jordan Seaton. There are none listed for LSU coach Will Wade, who can be fairly guessed to be throwing some big (and probably shady) money around.
Ole Miss has $7 million in confirmed NIL deals for Trinidad Chambliss ($5M) and Kewan Lacy. The Florida Gators have only one confirmed number in the top 100. It is $5 million for forward Thomas Haugh. South Carolina has $4 million, split equally between LaNorris Sellers and Dylan Stewart. Auburn has one player listed: $3M for Byrum Brown. Vanderbilt freshman quarterback Jared Curtis is the lone Commodore at $2 million. Georgia has no players listed.
What it means for Alabama football and men's basketball
A danger in a conclusion is how quickly things change. Alabama appears to be clearly lagging in NIL funds. But 59 deals among thousands of football and men's basketball deals is too small a sample. What we know was known before. Alabama has limits that it adheres to. Those limits are the Crimson Tide's calculated value to the Crimson Tide. One example is Aiden Sherrell, who Indiana landed, at least in part because of a confirmed $4 million deal. Sherrell is a good player that Alabama preferred to retain, but not at $4 million.
It can be concluded that Nate Oats is doing an incredible job of roster-building, with less money than other SEC teams.
Alabama football fans will wonder if Keelon Russell explodes into stardom as many expect, and whether Alabama can afford to retain him.
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