Recruiting: How To Construct The Perfect ‘Come To My School’ Tweet
By Chris Hale
It’s time to discuss social media with recruiting. In today’s lesson, we are going to show you the perfect steps to construct the best tweet that will influence a recruit to choose the school that you support.
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The most important is recipient selection. You just want to fire off one of those “fire tweets” at someone who may make your favorite team better. Since the NCAA banned satellite camps, perhaps you could start your own to find that diamond in the rough athlete worthy of your way with words.
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Once you have selected the athlete you are going after, you must have a saying—a motto in your tweet—that will convince the player to sign on the dotted line on Signing Day. Hashtags are also great. We will discuss hashtags a bit later in just a moment. Something like “All In”, “Brick by Brick”, or something along those lines. This could make or break the offer.
Let’s get to the hashtag. You can’t just use a hashtag for random words and it do anything in value. Well, it does show that you do not know how this works. Take these words for instance: Come #BeAPartOf Something Special. There really isn’t anything in that sentence that needs a hashtag unless that whole phrase is your motto, as listed above. In that case, select you another model. No one jumps on Twitter and says, ” Well, I guess I need to see what is showing up under #BeAPartOf”.
Most great recruiting tweets have that photoshopped picture that looks like it was prepared by someone on an Etch-A-Sketch. Truthfully, there really is no reason to send a recruit a stock photo concerning Alabama football, because more than likely they have seen it 543 times. I can hear Eric now talking to Tanya, “Well, this picture should lock him down”. Tanya agrees because she has seen so many various breathtaking pieces of art last summer during the Work That Twerk contests in clubs with across the country.
I’m going to throw in two free tips since the other tips here are free. First, there really is no need to tweet highlight film of five-star athlete to the assistant coaches or the main Alabama football account. I guarantee if they are interested in the prospect, they’ve seen them in action. Second, don’t tweet coaching suggestions to the assistant coaches. They get paid to coach and recruit. They don’t come to your job and throw rocks at you while you are weed-eating.
We will call this information a bonus, too. If the recruit that you have been Twitter recruiting for months finally decided to go to another school, leave them alone. Don’t bring up where they would be on the depth chart because you don’t know. Just let them go.
And now we have come to the conclusion. This is very important. Take the cursor on your phone or computer and place it just after the last letter in the last word. Get a friend if you need help with this last part. Start clicking backspace and have your friend count to 140 characters. Add 20 more just to be safe that you got them all. Close your app immediately and proceed to tweet intelligent and rational thinking for your favorite candidate for President.
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Seriously, just don’t do it. The kids making the decisions are the ones that will have their lives changed. You will be back doing the same job the next morning. Stop tying to influence them and let the ones that are around them help them make the important choice.